United breaks guitars - the good, the bad and the ugly
By now, I'm sure everybody interested in social media has heard about United Airlines and the company's apparent hatred for the guitar as a musical instrument. Earlier this week, Mashable wrote that the original video has been watched 3 million times on YouTube, a number that now has passed 3.3 million.
If you're not familiar with the story, take a look at the original music video, which sums it up nicely. It's a catchy tune as well.
Later, Dave Carroll issued a statement further explaining what he wants from United, and it's not cash.
In addition to Sons of Maxwell, the band that will probably sell thousands of records after this, the big winner is California-based Taylor Guitars. In this clip, Bob Taylor lends his support to Dave Carroll and guitar players everywhere. Plus, he manages to squeeze in some advice on traveling with your guitar and information about Taylor's new Factory Service Center. Nice one, Bob Taylor!
So, Sons of Maxwell and Taylor Guitars will both benefit from this incident. The loser, or "bad and ugly" if you like, is obviously United Airlines. Once again, a big company manages to put its foot in its mouth, and add to the injury by not saying anything. However, when Carroll's guitar was used as a frisbee, what could United have done? Weren't the company doomed to begin with? And how could United have saved their reputation in this matter?
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